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How ‘Make in India’ is Influencing Companies and Benefiting Customers?

Earlier the term research and development were closely related to corporate giants. Small and medium-sized companies did not invest in research and development, but now the situation has changed after the ‘Make in India’ initiative of Prime Minister Narendra Modi from September 2014. As a result, most of the firms in India have changed the trend from outsourcing products to manufacturing the product in-house. According to a Make in India report, not only the initiative gave a thrust to the Electronics System Design and Manufacturing (ESDM) sector but also India’s production in the sector surged over twice from 2014 to 2019 from USD 29 billion to USD  70 billion.

Furthermore, other schemes were introduced to strengthen this sector. Research and development centers have been established by companies with an agenda of improvement on their products. Well, not only the companies but also the customers are availing benefits due to this initiative. Let us examine a few of the customer benefits due to ‘Make in India’.

Source: https://www.makeinindia.com/schemes-for-electronics-manufacturing-in-india


TAILOR-MADE PRODUCTS:

With companies setting up research and development centers at their premises, it becomes easy to provide tailor-made solutions to the customers according to their needs. Besides this, every customer faces different challenges to be solved. Hence, customization can be offered based on research and development centers where the companies can design the product according to client requirement. For example, a company wants to purchase a product let’s say a security camera for a special requirement to overcome their business challenges. So, the company offering the solution can provide them with an additional feature on a special requirement basis.

FLEXIBILITY:

Another benefit that a customer can avail post-purchase of the product is the flexibility in terms of after-sales service. Hardly have there been situations where the customer must replace products in case of any defect in a lot delivered. So, if the firm has an in-house manufacturing unit then, the customer can send the product to be replaced or get it repaired easily. For instance, if a product is purchased and it turns out to be not working properly. Consequently, it can be sent to the manufacturer for changing or repairing the product. Also, the buyer can test the products before purchasing them. It adds trust in the minds of the customers before purchasing the actual product.

COST-EFFECTIVE:

Every customer plans to get the materials or the products at the lowest possible price. With in-house manufacturing, the company does not have to pay the outsourcing firm. As a result, the company can design the product at a lower cost by maintaining the same quality. ‘Make in India’ initiative is to support the same cause. With a lower cost of manufacturing to the company, the customers avail a reasonable reduction in cost during the purchase of the product.

TIME-SAVING:

Customers save a lot of time if the company has got an in-house manufacturing unit. Moreover, all the components are manufactured and assembled at one place which eventually reduces the time to deliver the product. In another case, if third parties are involved then the time to deliver the product increases. To explain this, the manufacturer will have to wait for the particular component to assemble the product and then deliver it to the client.

Likewise, Matrix ComSec following the footsteps of ‘Make in India’ initiative is equipped with a government certified research and development center with 250+ R&D engineers who are providing products with cutting edge technology. Apart from this, the company has a no technology transfer process which ensures that everything remains confidential. Besides this, the manufacturing unit is equipped with modern equipment and processes as well has got a Zero Defect (ZED) certificate from the government of India. To know more about the company and its products you can click here.

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